Are you struggling to discover a new twist on your advertising or marketing campaigns? Tired of sounding like everybody else and want something totally new and fresh? Never fear. Here are 3 methods for getting those brain cells (and new ideas) flowing.
But before I get to individuals, there are many things you ought to do to prime the pump, as they say. What this definitely does is clear your “conscious” mind which means that your muse could have an easier time sending messages for it.
First, review everything about your goods and services. Then, jot down all the benefits (why customers would buy those services or products).
Now jot down all the concepts you’ve used before or you’ve seen people use before. This is an important step. You need to move the earlier stuff aside to make room to the new. Writing those concepts down helps accomplish this.
Okay, now lovely start generating some fresh ideas.
1. Take another look at testimonials. Testimonials will always be great selling tools, but that is not why I want you to do that. Customers will come up with an important benefit you never imagined about before, knowning that may become the inspiration for a new campaign. Scour every testimonial you will get your hands on and find out if it is possible to find new things. You might want to even try calling several customers for quick interviews. (Don’t have testimonials? Now generally is a good time and energy to solicit some.)
2. Study other ads. Flip through an ebook or switch on the television — except on this occasion focus on the ads instead of the content. (I know, I know, this really is counter from what you usually do.) Which ads does one like? Why would you like them? Are those ads doing something you’ll be able to modify for the own campaign?
The keyword is modify, not copy. I don’t want anyone committing copyright infringement. What I’m discussing is using an active ad to jump-start your personal ideas. Maybe you enjoy the usage of an evocative photo having a single caption. Or the application of repetition in Mastercard’s “Priceless” campaign. Or the concept of turning the “money can’t buy everything” on its head (which can be essence of these campaign). Can you use that concept within your campaign?
Another resource for excellent ads is Communication Arts Magazine. Each issue showcases probably the most creative and delightful ads found anywhere.
3. Check out exactly what a completely different marketplace is doing. For instance, say you sell software products to computer professionals. Techy market, right? So, get a yoga magazine. See how that industry communicates using its audience. Now try selling your products or services using the same language and concepts. Take it a measure further and brainstorm ways your software strategy is similar to doing yoga.
Why this works: One concept of creativity is taken two everyday ideas and combing them to make sure they become something original.
This is definitely an powerful approach to jolt your personal thinking and begin your muse down a different path, one you might never have realized before.
A variation about this idea would be to force a connection using a random object in lieu of an entire industry. You ask yourself, how’s your software program much like a stuffed dog? Write down everything it is possible to think of, regardless of how silly or foolish. Sometimes the foolish ideas are the types that lead towards the great ones.
A final note: If at all possible, don’t rush this procedure. Give your muse some time for you to ponder and use these techniques. I know it often looks like ideas take off into your go out of thin air, in fact that only is really because you’ve given your muse the required tools and “incubation time” to produce it happen.